Instagram does not approve when users go to external sites from the app. Just copy and paste the active link into the post will not work. However, there are other ways to add a link to Instagram content, for example, add it to a story, to a profile header, or to a post via IGTV. And the most pleasant discovery on Instagram since 2021 is that now you can add a link to any profile, even if you have less than 10 thousand subscribers.
There are three main ways to add an active link to Instagram:
1. Insert the link in the profile header.
2. Attach a link to a post or story via IGTV.
3. Use the "link" sticker in the story to go to an external site.
Here's how to make an active link in your Instagram profile:
1. Open the main page of your account and go to the profile editing menu.
2. In the "website" field, enter a URL, for example, a Facebook or Vkontakte profile, a company blog, or an online store.
Thus, the link will be visible to everyone in the "About me" section, immediately after the profile description. Now you know how to insert an active link in Instagram.
If you only add a phone number to your profile header, your subscribers will have to take additional steps to contact you. In this case, an active link to WhatsApp on Instagram can be useful, as it simplifies interaction on the social network.
For iOS and Android users:
Open the Instagram app and click on the person icon in the lower right corner.
To add an active WhatsApp link to Instagram, follow these steps:
1. Click on the person's icon in the lower right corner, and then select Edit Profile.
2. In the "Site" field, enter https://wa.me / and then your phone number without zeros and parentheses. For example, https://wa.me/123456789 .
3. Make sure that your mobile number is linked to your account.
Until 2021, the active link to storis Instagram was available only to users with more than ten thousand subscribers. But now all users can use the "link" sticker to add an active link to their stories.
To add an active link to Instagram stories, follow these steps:
1. Create a story (or upload from the gallery).
2. At the top of the screen, click on the "Stickers" icon.
3. Select the "link" sticker.
4. Enter the desired URL and post it in your history.
Now you have an active link in your Instagram story, which users can view and go to an external site by simply clicking on it.